ChatGPT vs Claude

A general-purpose AI assistant with chat, file uploads, voice mode and image generation. Most of your clients have already used it, which matters: they will not find it strange that you do too.

A conversational AI assistant. For a coach the practical uses are unglamorous and real: turning scrappy session notes into a summary a client can read, drafting the fourth version of a welcome email, or rewriting a programme rationale in plain language.

Everyday writing and thinking work. Save your voice, your offer and your coaching style as custom instructions or a project, and the drafts stop sounding like everyone else's.

Reducing admin writing time. Give it your own voice to imitate and a real example, and the drafts stop sounding generic.

It is confident when it is wrong. Never let it be the source for a training, nutrition or medical claim, and check your plan's data settings before pasting anything a client told you in confidence.

Do not paste client health information into any AI tool without thinking about consent and storage. And it will state wrong things confidently — never let it be the source for a training or nutrition claim you then give a client.