Kit (formerly ConvertKit) vs Loom

An email platform organised around sequences and tags rather than campaigns. A new client gets tagged, the tag triggers a welcome sequence, and the sequence sends the five emails you would otherwise write by hand every time.

Press record, talk over your screen or webcam, get a link. No editing, no file transfer, no scheduling. The recipient can watch at double speed and reply in text.

Automating onboarding. Write the welcome email once, the "here is how check-ins work" email once, the "your first week" email once — then stop writing them.

Asynchronous coaching. A three-minute video reviewing a client's lift video carries more than a paragraph ever will, and costs you three minutes instead of a booked call.

Pricing scales with list size, including subscribers who never open anything, so prune. And automation makes bad emails arrive reliably — write them properly before you schedule them.

Free-tier limits on video length push you to be brief, which is mostly good. Anything containing health information needs the same care you would give any client record — check where the video lives and who can open the link.