Health, Body & Fitness
Pilates Instructor workflow
Mat and reformer sessions, plus follow-along work between them.
Health and fitness coaches live in the Plan & Deliver stage: most of the week is programming, tracking and adjusting. Put your money into a delivery app your clients will actually open.
I coach
First clients — keep costs near zero
First clients — keep costs near zero
9 tools · 7 free or with a free plan · 2 paid
Attract Clients
Get found and get leads
Same for every coachEverything that happens before someone becomes a client: showing up online, publishing content, and looking credible enough to be worth a message.
See all 6 resources
Canva
Design
Template-driven design that lets a coach produce decent Instagram posts, PDFs and slide decks without hiring anyone or learning design software.
Social posts, lead magnets and a one-page offer sheet without hiring a designer.
Onboard Clients
Turn a lead into a client
Same for every coachThe paperwork and the first conversations. Intake forms, waivers, welcome emails — the part clients judge you on before you have coached them once.
See all 6 resources
Jotform
Forms & Templates
A workhorse form builder with signature fields, payment collection and a large template library — including waivers and health history forms.
Intake forms, waivers and signatures on a generous free tier — enough for your first clients.
Assess
Understand who you are coaching
Same for every coachBaselines, screens, and questionnaires. Whatever you use to find out where a client actually is before writing them a plan.
See all 3 resources
Typeform
Forms & Templates
One-question-at-a-time forms that feel like a conversation, which noticeably improves completion rates on long client intake questionnaires.
A friendly first questionnaire that tells you where a new client is starting from.
Plan & Deliver
Do the actual coaching
Programming, nutrition, habits, and the tools you use to deliver all of it week after week.
See all 16 resources
Everfit
Fitness
An online coaching platform with a genuinely usable free tier, covering workouts, habit coaching and client messaging for your first few clients.
Workouts, habits and messaging in one app — free for your first clients, and it scales.
Cronometer
Nutrition
A food diary with unusually careful data — micronutrients included — plus a professional view that lets a coach see a client's logs.
Accurate food logging when nutrition is part of the work, not the whole job.
Run the Business
Get paid and stay organised
Scheduling, payments, client records, pricing. The unglamorous layer that decides whether coaching is a job or a business.
See all 20 resources
Momence
Software
Booking, memberships and on-demand video for independent instructors and studios, for classes held in person, online or both.
Sell class packs, livestreams and replays from one timetable while you build a following.
Zoom
Software
The default video call for coaching sessions — reliable on bad connections, and the one tool your clients already know how to open.
Private online sessions for clients who cannot make it to the studio.
Grow Yourself
Keep getting better
Certifications, books, podcasts, and the rooms where other coaches talk honestly about what is working.
See all 11 resources
r/personaltraining
Communities
The main Reddit forum for working personal trainers — certifications, difficult clients, gym politics and pay, discussed with unusual bluntness.
Blunt answers from working trainers on pricing, first clients and programming.
The Coaching Habit
Education
Michael Bungay Stanier's short book on seven questions that do most of the work in a coaching conversation — the fastest upgrade to how you run a session.
Most of health coaching is behaviour change; this is the conversation half of it.
9 tools · 4 free or with a free plan · 5 paid
Attract Clients
Get found and get leads
Same for every coachEverything that happens before someone becomes a client: showing up online, publishing content, and looking credible enough to be worth a message.
See all 6 resourcesCanva
Design
Template-driven design that lets a coach produce decent Instagram posts, PDFs and slide decks without hiring anyone or learning design software.
Social posts, lead magnets and a one-page offer sheet without hiring a designer.
Onboard Clients
Turn a lead into a client
Same for every coachThe paperwork and the first conversations. Intake forms, waivers, welcome emails — the part clients judge you on before you have coached them once.
See all 6 resources
Kit (formerly ConvertKit)
Client Communication
Email marketing built for creators — welcome sequences, tagging and broadcasts, which covers both your onboarding emails and your newsletter.
A newsletter keeps past clients and warm leads coming back without posting every day.
PandaDoc
Forms & Templates
Document and e-signature software for the contracts end of onboarding — coaching agreements, liability waivers and package terms clients sign online.
Proper contracts and package terms signed online, so onboarding looks as professional as you are.
Assess
Understand who you are coaching
Baselines, screens, and questionnaires. Whatever you use to find out where a client actually is before writing them a plan.
See all 3 resources
Functional Movement Screen
Assessment
A standardised seven-movement screen with a scoring system, giving trainers a repeatable way to record how a client moves before programming for them.
A repeatable movement baseline, so programming starts from what a body can actually do.
Plan & Deliver
Do the actual coaching
Programming, nutrition, habits, and the tools you use to deliver all of it week after week.
See all 16 resourcesEverfit
Fitness
An online coaching platform with a genuinely usable free tier, covering workouts, habit coaching and client messaging for your first few clients.
Workouts, habits and messaging in one app — free for your first clients, and it scales.
Cronometer
Nutrition
A food diary with unusually careful data — micronutrients included — plus a professional view that lets a coach see a client's logs.
Accurate food logging when nutrition is part of the work, not the whole job.
Run the Business
Get paid and stay organised
Scheduling, payments, client records, pricing. The unglamorous layer that decides whether coaching is a job or a business.
See all 20 resources
Mindbody
Software
Studio management for yoga, Pilates and fitness studios — class schedules, memberships, payments and a consumer booking app.
Memberships, several instructors and a marketplace where people already look for Pilates classes.
Grow Yourself
Keep getting better
Certifications, books, podcasts, and the rooms where other coaches talk honestly about what is working.
See all 11 resources
Precision Nutrition Level 1
Education
The best-known nutrition coaching certification for trainers — as much about behaviour change and client conversations as about macronutrients.
The nutrition credential most movement coaches add once clients start asking about food.
The Coaching Habit
Education
Michael Bungay Stanier's short book on seven questions that do most of the work in a coaching conversation — the fastest upgrade to how you run a session.
Most of health coaching is behaviour change; this is the conversation half of it.
Last reviewed . Picks are editorial — nothing here is paid placement.