What it is
Browser-based interface design. Coaches mostly meet it from the other side: a designer or web developer sends a Figma link, and being able to open it, comment and export assets saves a round of emails.
Best for
Anything where the output is a website or app rather than a social post, and any collaboration with a professional designer.
Watch out for
The learning curve is real and Canva does 90% of a coach's day-to-day work faster. Do not adopt Figma because it is more serious — adopt it when someone hands you a file.