A visual automation builder for connecting your apps, with AI steps — more flexible and usually cheaper than Zapier once workflows get complex.
You build workflows on a canvas: a trigger, then modules that transform data, branch, loop and call AI models. Owned by Celonis, formerly Integromat.
Coaches or their assistants who have outgrown simple two-step automations — for example, routing intake answers to different onboarding sequences.
The flexibility has a learning curve. If you only need "form submission creates a contact", Zapier is faster to set up.
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