Owlpin

Trainerize

An all-in-one online coaching platform — build workouts, publish them to a branded client app, track progress and message clients in one place.

PaidSoftwareFitness
Visit TrainerizeTiered by active client count; free trial

What it is

The category's default answer. You build programmes from an exercise library with video, assign them to clients, and they follow along in a phone app that also handles check-ins, photos, body stats and messaging.

Best for

Coaches running a book of online clients who want one system rather than a spreadsheet, a video folder and a WhatsApp thread.

Watch out for

Pricing steps up with active clients, so the maths only works once you are charging properly. The workout builder is powerful but fiddly — budget a weekend to build your template library before your first client sees it.

Alternatives & neighbours

Other fitness options worth comparing.

TrueCoach

Fitness

A cleaner, simpler online training platform focused on programming and client communication rather than on being an all-in-one business suite.

PaidSoftware

Everfit

Fitness

An online coaching platform with a genuinely usable free tier, covering workouts, habit coaching and client messaging for your first few clients.

FreemiumSoftware

ExRx.net

Fitness

A long-running exercise encyclopaedia with muscle-by-muscle indexes, kinesiology notes and instructions — a reference library rather than a coaching app.

FreemiumTool