About OwlPin

OwlPin lets coaches turn the way they work into small AI apps. You decide what to ask and how to read the answers; your clients fill in a short form and get a personal result page built from your method — not a generic chatbot reply.

How an app works

1. Fields. Text, choices, dates, sliders, photos, voice notes or video — whatever you would ask in an intake call. Rules can show or hide questions based on earlier answers.
2. Your method. A prompt that explains how you turn those answers into advice. Only you can see it, even when the app is public.
3. The result. A structured page — sections, tables, checklists, charts — styled with your app’s theme. Clients can share it with a link or save it as a PDF.

Sharing and credits

Apps start invite-only: you share a link and decide who can use it. Selected apps are listed publicly in Explore, where any coach can try them, pin them or copy them as a starting point.

Each generated result uses one credit. Invite-only apps use the owner’s credits; public apps use the credits of whoever runs them. Failed or interrupted generations are refunded automatically, and every new account starts with five free credits.

The coaching tools directory

OwlPin started as a directory of tools for coaches, and it is still here. Most directories for coaches are alphabetical lists of software. That is useful once you already know what you are looking for, and useless the rest of the time. The directory is organised the other way round: by where the work happens.

The six stages

Every resource is filed under one of 12 categories, and every category sits inside one of 6 stages of a coaching business:

1. Attract Clients — get found and get leads.
2. Onboard Clients — turn a lead into a client.
3. Assess — understand who you are coaching.
4. Plan & Deliver — do the actual coaching.
5. Run the Business — get paid and stay organised.
6. Grow Yourself — keep getting better.

A resource never declares its own stage. It declares a category, and the category decides the stage — so the navigation cannot drift out of sync with the content.

How things get listed

Listings are editorial. Nothing here is paid placement, there are no affiliate deals, and no vendor can buy a position. Entries are included when they solve a real problem a working coach has, and are removed when they stop doing that.

The library currently holds 94 entries. Each one records when it was last checked. Pricing is described in coarse terms on purpose — vendors change their plans more often than a directory can keep up, so treat every price note as a hint and the vendor’s own page as the truth.

How we review

Every entry is held to the same checklist before it is listed:

• It does a job a working coach has. It fits one stage of the workflow and does something better than the obvious alternative, not just differently.
• It is available to coaches generally. No internal tools, no products still in private beta.
• It has a downside, and we say what it is. Every entry is written to the same template — what it is, who it is best for, and what to watch out for. An entry without a real caveat is not finished.
• The facts are re-checked. Pricing notes and links are compared against the vendor’s own site, and the “Last checked” date on each entry records when that last happened.

Coach workflows are built the same way. A coaching type only gets its own workflow once we can say, tool by tool, why it differs from the general picks for its group; until then its page says plainly that it shows the general picks.

Corrections

Something out of date, mispriced, or plain wrong? Tell us — corrections get the same treatment as new suggestions.