OwlPin

The coach’s tool desk

Every tool a coach needs, filed where the work actually happens.

94 hand-picked tools, templates, courses and communities for coaches of every kind — life, business, fitness, sports and more. Tell us what you coach and get the tools we would pick at each of the 6 stages of your business.

I coach

Just looking? Browse all 94 resources or jump to a category.

Step 1 / 6

Attract Clients

Get found and get leads

Everything that happens before someone becomes a client: showing up online, publishing content, and looking credible enough to be worth a message.

See all 16 resources

Canva

Design

Template-driven design that lets a coach produce decent Instagram posts, PDFs and slide decks without hiring anyone or learning design software.

Later

Marketing

Visual social scheduling with a drag-and-drop grid preview — plan a month of Instagram in an afternoon instead of posting whenever you remember.

Adobe Podcast

Marketing

Its Enhance Speech feature makes a laptop-mic recording sound like it was done in a studio — upload the audio, download it cleaned up.

Step 2 / 6

Onboard Clients

Turn a lead into a client

The paperwork and the first conversations. Intake forms, waivers, welcome emails — the part clients judge you on before you have coached them once.

See all 10 resources

Kit (formerly ConvertKit)

Client Communication

Email marketing built for creators — welcome sequences, tagging and broadcasts, which covers both your onboarding emails and your newsletter.

Typeform

Forms & Templates

One-question-at-a-time forms that feel like a conversation, which noticeably improves completion rates on long client intake questionnaires.

Fathom

Client Communication

An AI notetaker for Zoom, Meet and Teams that records sessions and writes the summary and action items, so you can listen instead of typing.

Step 3 / 6

Assess

Understand who you are coaching

Baselines, screens, and questionnaires. Whatever you use to find out where a client actually is before writing them a plan.

See all 3 resources

16Personalities

Assessment

A free, fast personality questionnaire clients will actually finish — useful as a conversation opener, not as a diagnostic.

A standardised seven-movement screen with a scoring system, giving trainers a repeatable way to record how a client moves before programming for them.

Truity

Assessment

Personality and DISC-style assessments with reports written for professional use, plus accounts built for coaches administering tests to clients.

Step 4 / 6

Plan & Deliver

Do the actual coaching

Programming, nutrition, habits, and the tools you use to deliver all of it week after week.

See all 20 resources

Cronometer

Nutrition

A food diary with unusually careful data — micronutrients included — plus a professional view that lets a coach see a client's logs.

Quenza

Coaching Tools

A client-facing tool for sending structured exercises, reflections and homework between sessions, with a library of ready-made coaching activities.

Trainerize

Fitness

An all-in-one online coaching platform — build workouts, publish them to a branded client app, track progress and message clients in one place.

Step 5 / 6

Run the Business

Get paid and stay organised

Scheduling, payments, client records, pricing. The unglamorous layer that decides whether coaching is a job or a business.

See all 30 resources

Calendly

Software

Share a link, let clients book into your real availability. The fastest way to stop losing consultations to three rounds of "does Tuesday work?"

Stripe

Software

Card and subscription payments with no monthly fee — the standard way to take recurring coaching payments without chasing bank transfers.

Wave

Business

Free invoicing and lightweight accounting for solo coaches — send an invoice, track what is unpaid, and have something tidy to hand an accountant.

Step 6 / 6

Grow Yourself

Keep getting better

Certifications, books, podcasts, and the rooms where other coaches talk honestly about what is working.

See all 15 resources

The best-known nutrition coaching certification for trainers — as much about behaviour change and client conversations as about macronutrients.

Michael Bungay Stanier's short book on seven questions that do most of the work in a coaching conversation — the fastest upgrade to how you run a session.

The PTDC

Communities

The Personal Trainer Development Center — a long-running publication and community focused on the business of coaching rather than on programming.

Recently updated

Entries we re-checked most recently.

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Adobe Podcast

Marketing

Its Enhance Speech feature makes a laptop-mic recording sound like it was done in a studio — upload the audio, download it cleaned up.

A free, short course from Anthropic on working with AI well — when to delegate, how to describe a task, and how to check what comes back.

Andrew Ng's non-technical introduction to what AI can and cannot do — the clearest foundation for coaches who want to understand the tools, not just use them.

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OwlPin is editorial — nothing on it is paid placement. If a tool has earned its place in your week, tell us and we will take a look.

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Covering 12 categories across 6 workflow stages.